YIP's Website
A strategical shfit for user journey - YIP's Consultany Hub
Overview
YIP’s (YoutInternetProvider) is a telecommunication service provider who sells 3rd party internet services through telecommunication. It’s redesign journey aimed to redefine direction, user experience and seo to generate traffic.
Role
UX/UI Designer, Identity Designer, 3d Motion Design
Winter 2021 - 6 Weeks
Business Goals
Build user trust
Establish identity
Increase inbound calls
Challenges
Old design overview
The previous design presented several challenges that hindered user experience and business effectiveness. While it had some strengths, significant issues impacted its usability and competitive edge.
Key issues identified:
Cluttered User Interface
The interface was overloaded with elements, making it difficult for users to navigate and interact efficiently.
Dull and Ineffective Visual Language
The design failed to engage users visually, lacking modern aesthetics and strong branding elements.
Hassle of Searching and Comparing
Users faced challenges while searching and comparing items due to inefficient tools and poor functionality.
Wrong Approach to Text for SEO
Text elements were not optimized correctly, missing opportunities to improve search engine visibility and organic traffic.
Competitive Disadvantage
The outdated design and functionality fell short of competitor offerings, reducing its appeal in the market.
Tech-Centric Messaging
The design prioritized technical jargon over user-focused communication, alienating less tech-savvy audiences.
Strong points to leverage:
Search & Compare Tools
Despite the flaws, the tools showed potential for improvement, providing a foundation to build upon.
Information Availability
Access to comprehensive information was a positive aspect, which could be refined for better usability.
Users
User queries and data
Through previous call’s data I got to know about the audience who are primarily individuals aged 30 to 70, 35% were around 30, 45% around 40s and rest 20% were elderlys who either shy away from the word of “tech” and value simplicity or they just do not have time in their day to day life.
Simplified Hasselfree Process
Desire for personalized guidance
Promised Deliverables, and Quality Serving
solution
Proposed strategy
After running competitor analysis I proposed shift from self-service to a consultative model, changing its messaging from "Search & Compare" to "Consult Us." Leveraging its telecommunications expertise, I made it evident that the platform is committed to delivering personalized guidance.
Self-service model
Consultative model
Final output
Significant Metric
(using Google Analytics)
No. of Users
Average Session Time
Calls Generated
Before Redesign
(last 3 month’s statistics)
236
1:52 mins
67
After Redesign
(1 month’s statistics)
142
4:34 mins
98
